Three cohesive visual brand directions are created. Primary and secondary logos are developed. Colors, style, emotion and imagery are defined. We will upload concepts to Basecamp. After initial creative is delivered, you will have the opportunity to give feedback for your first round revisions. Your detailed feedback is crucial and appreciated.
WEEK FOUR | CREATIVE DELIVERED + REFINEMENT
Creative portion officially begins. We’ll start off the beginning of the week with a phone call to review the brand discovery. Our designer and project management will be on this call so we are certain we get all the details. Set aside 30 minutes of time. Then we’ll jump into an intense week of sketching, review all inspiration (pinterest board) and conceptualizing.
WEEK THREE | BRAND DISCOVERY REVIEW + VISUAL DISCOVERY
This week is used for Honor to review your brand discovery and all creative inspiration. It is important for you to be available during this time as we will be gathering any missing details before we get started on design the following week. We are looking for all your final creative input before we get started.
WEEK TWO | BRAND DISCOVERY DUE
We have created a deep dive questionnaire that will help us get to the heart of the story behind your brand. We will use this brand discovery to design the foundational elements and bring your vision to life. Be sure to take your time and give those answers some love. During this process, you will also create a pinterest board to share your inspiration, including colors, fonts, textures and overall mood.
WEEK ONE | BRAND DISCOVERY WORKSHOP
BACK TO BRANDING
Our goal is to keep you on budget and deliver a brand that is amazing. By now we are making final tweaks and revisions and well on our way. This week is dedicated to completing the final brand visuals and fine tuning your final brand board.
WEEK FIVE | FINAL REVISIONS
Once the visual brand has been finalized, a brand style guide will be created. All the final files are delivered to you via Dropbox and we’ll schedule a call to review your brand guide with you. On this call we will discuss putting the story of your brand into action and how to utilize social media and digital strategy. We’ll use the design we have created to construct a plan unique to you. Friendly reminder that your final brand payment is due on Monday of this week.
WEEK SIX | MECHANICALS + BRAND GUIDE