What is BRAND LITE?
Your brand is your most important asset. A brand represents the values, services, ideas and personality of a company. Brand Lite is a smaller version of our Branding package. You will receive two brand boards instead of four.
Thoughtful brands evoke a positive emotional response leading to a true connection. In order to help you to become one of the rare brands that does this, we dig deep with question that get to the heart of the story behind your brand, including who you are and who your target audience is. Then, with this sharp focus, we tell your story, visually, bringing your brand to life with a logo and other compelling branded elements. We design the unforgettable story of your brand, paying particular attention to every tailor-made detail.
Our job is to understand the core of who you are and to help you understand how to tell your story visually, verbally and in all of the fine details of your brand. On this journey, we are your advocates. We are here to help you become your own branding expert.
BRAND WORKSHOP + BRAND CONSULTATION
2 COMPLETE DESIGN CONCEPTS
1 ROUND OF REVISIONS
1 ROUND OF FINAL TWEAKS
DELIVERY OF DIGITAL FILES
USAGE GUIDE FOR LOGO AND SUBMARKS
PRINT & WEB COLORS
Investment is broken into two payments. An initial retainers fee is due to hold your project spot and the remainder is due upon completion.
If you’re interested in moving forward, please pay BRANDING RETAINER FEE above and we'll save your spot and send you over BRAND WORKSHOP.
+ Week One | Brand Workshop Review + Visual Discovery
Project officially begins. We’ll start off the beginning of the week with a phone call to review the brand workshop. Our designer and project management will be on this call so we are certain we get all the details. Set aside one hour of time.
Then we’ll jump into an intense week of sketching, review all inspiration (pinterest board) and conceptualizing.
+ Week Two | Creative Delivered + Refinement
Two cohesive visual brand directions are created. Primary and secondary logos are developed. Colors, style, emotion and imagery are defined. We will upload concepts to Basecamp. After initial creative is delivered, you will have the opportunity to give feedback for your revisions. Your detailed feedback is crucial and appreciated.
+ Week Three | Final Revisions
Our goal is to keep you on budget and deliver a brand that is amazing. By now we are making final tweaks and revisions and well on our way. This week is dedicated to completing the final brand visuals.
+ Week Four | Mechanicals + Brand Guide
Once the visual brand has been finalized, a brand style guide will be created. All the final files are delivered to you in a pretty little package, well really a digital folder, and we’ll schedule a call to review your brand guide with you. On this call we will be discuss putting the story of your brand into action. How to utilizing social media and digital strategy. We’ll use the design and we have created to construct a plan unique to you.
+ When will I receive design files?
You will receive the optimized files after the design phase is complete and you may use them within the guidelines outlined. You will not receive font files, simply font suggestion which you can download or purchase online.
+ What about payment?
We work on a “milestone” payment system. For each phase, a 50% retainer is due to initiate the project. The fee holds your project spot.
+ How soon can I start?
Our policy is to only take on a small number of clients at a time to ensure quality. It depends on the schedule and how quickly you are able to begin, but we generally book out two months in advance. We will send you the Brand Workshop so you can get started on the deep-digging questions until our start date once you claim your spot.
+ Logos + Marks
The cornerstone of your company’s visual identity. You’ll receive a final arsenal of logo files suitable for every application.
+ Color Palette
The specifications for your brand colors
used by print vendors and web developers to ensure your brand colors will be the same across each application including Pantone, CMYK, RGB, and web codes.
+ Brand Guide
An identity manual that ensures consistency in future communications. It contains logo usage rules, color palette, typography recommendations, and examples of the brand elements correctly used in various applications.
+ File Usage Guide
A cheat sheet that explains the differences between the logo file formats you’ll receive: EPS, JPG, PNG, PDF and when to use each one.