Choosing a Website Platform | Showit Blog

Choosing a Website Platform

June 10, 2020

Your website is the first online impression of your brand and what you offer. A thoughtful, well-designed site sets you apart from your competition and creates instant credibility for your brand. The platform you choose ultimately depends on the level of customization, amount and type of content, as well as your overall budget. We utilize Squarespace, Showit/Wordpress and Shopify to build and design beautiful custom sites. To better understand which platform is right for you, we’ve listed out the pros and cons of each platform below.

Squarespace

If you are wanting a beautiful site that is both budget and user friendly, we would recommend using Squarespace. Our designers can create a custom look that implements your branding and is easy to update on your own.

PROS:

  • All-in-one platform. Create a website, host your content, register domains, sell products, and much more.
  • One of the most commonly used website platforms
  • Clean, online platform that’s user friendly
  • Plenty of ready-designed templates to build from
  • Easy to update content
  • Shop/e-commerce features available
  • Blog option available
  • Mobile responsive
  • SEO built-in
  • Full browser width imagery
  • Great tech support (chat and email)
  • Social integration

CONS:

  • Not ideal for high volume bloggers or e-commerce businesses with more than 30 products
  • Design limitations within platform

IDEAL FOR:

  • Small Businesses/Entrepreneurs
  • Interior Designers
  • Photographers
  • Food + Beverage
  • Artists
  • Health + Wellness
  • Small e-commerce sites with under 30 products

Take a look around Squarespace.

Shopify

Shopify is best suited for those in need of a robust e-commerce platform with the ability to sell various products directly from your site. This platform allows for diverse selling capabilities including shipping integration and inventory management, meaning you can sell online and in a physical location. One of it’s greatest differentiators is the ability to connect with your social media channels, making it possible for shoppers to purchase directly from those channels as well.

PROS:

  • Plenty of ready-designed templates to build from
  • Extensive shop/e-commerce platform
  • App plugins to grow your business and improve your sales
  • Inventory management
  • Shipping integration
  • Blog option available
  • Mobile responsive
  • Easy to update content
  • SEO built-in
  • Full browser width imagery
  • 24/7 tech support (chat, email, phone)
  • Social Integration

CONS:

  • Not ideal for high volume bloggers
  • Design limitations within platform

IDEAL FOR:

  • Retail or brick and mortar stores
  • Any e-Commerce based business

Take a look around Shopify.

Showit/Wordpress

Showit’s powerful, no-code website builder has a drag and drop system, creating high flexibility for the most customized designs. We can also connect with WordPress to pull your existing blog posts and add an elevated level of personality that other platforms don’t allow.

PROS:

  • Fully custom, highest flexibility for design capabilities and creative freedom
  • Seamless WordPress blog integration
  • Easy-to-update content
  • Custom mobile experience and design (Squarespace or Shopify are mobile responsive only, no custom mobile design is offered.)
  • SEO integration
  • Full browser width imagery
  • Multiple gallery options
  • Great tech support
  • Social integration
  • Powered by WordPress, which is one of the best and well known website platforms in the world

CONS:

  • Not ideal for high volume ecommerce shops (but we can always add a shopify micro site if needed)
  • Longer build and design process

IDEAL FOR:

  • Bloggers
  • Influencers
  • Interior Designers
  • Photographers
  • Food + Beverage
  • Artists
  • Health + Wellness
  • Any service-based business

Take a look around Showit and WordPress.

Interested in learning more about our web design services? We’d love to hear from you! Check out our Work With Us page to get in touch.

– The Honor Team

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