HONOR | A full-service creative studio  based in Nashville, Tennessee.

Stories

 

BRAND ARCHETYPES

 

All successful brands are built on twelve different archetypes. A concept originally conceived by psychologist Carl Jung, a brand archetype is a genre you assign to your brand to identify the driving force and motivation. Each archetype has a unique set of values, desires, fears, strengths and weakness.

The earlier you can uncover your brand’s true identity – the character your brand is meant to live out – the sooner your team can begin living it and leaving a lasting impression in your audience’s minds.

Here are the twelve basic archetypes. Which one fits your brand best?

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sage.jpg
explorer.jpg
outlaw.jpg
magician.jpg
lover.jpg
jester.jpg
everyman.jpg
nurturer.jpg
ruler.jpg
creator.jpg
 
Amanda SchlegelComment