A brand identity represents the values, services, ideas and personality of a company. It is designed to increase recognition and build perceptions of the company among its ideal audience and dream clients. This brand identity needs to be graphically represented and includes elements such as logo and supporting graphics, color palette, typography and photography choices.
WHY USE THESE GUIDELINES?
Your company must manage how the brand is represented across all visual media. The identity system in this document has been created to fulfill this purpose and the guidelines within explain how to correctly depict and embody your brand’s personality flawlessly.
Deviation from these rules are prohibited, unless approved by the brand manager.
Why you need
Included in your style guide are your primary logo, secondary logo and submarks. We also explain how much clearspace and sizing for your logo family.
primary logo
secondary logo
submarks
size and clearspace
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Logo
Type
fonts
primary font
hierarchy
licensing
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In your style guide you will see your primary font, secondary font and body font. We will also go over the hierarchy and licensing of your font family.
color codes included:
The color profiles reflect the color tint at 75, 50, and 25 perfecnt opacity. Tints are helpful in printing as they reduce costs. Your brand will have 3 for 4 main colors.
Color Palette
Overall Vibe
moodboard
social media
photography
tone
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Included in your style guide.....
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Moodboard images found on Pinterest
When in doubt take a look back through this Style Guide, all the answers are there. We don’t ask for much, just a little love and respect for our branding.
