Brand Discovery
Get a more in-depth look at our Brand Discovery process. This is the step where we truly dive into the ins and outs of your brand to get a better understanding of who you are as a brand so that we can design a brand identity to truly reflect and represent your brand.
How we get to know the heart of your brand.
A brand identity represents the values, services, ideas and personality of your company. It’s designed to increase recognition and build the right perceptions among your ideal audiences and dream clients.
We’re here to help you create an impactful, lasting brand identity with meaning — one that’s truly a reflection of you. Before we can do that though, we have to get to know you so we can convey the soul of your company in an honest and compelling way.
What makes you special? What makes you authentic? Let’s dig deep into the message you want to share with your ideal clients. Once we have that message, we’ll develop the visual elements to share it with the world — or at least the part of the world you want to reach most.
First, What Exactly Is
What You Discover
COMPANY HISTORY
AND FUTURE
BRAND STAND
brand words
setting
yourself apart
your muse persona
creating an INspIration board
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company history and future
brand stand
brand words
setting yourself apart
your muse persona
creating an inspiration board
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Diving into these questions helps us understand your company, your industry and your purpose.
what does your company do?
what does your company not do?
what is your company's purpose?
why are you re-branding now?
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Let's Dive Deep
Establishing your business name
what are the exact words you'd like in your primary logo?
does your company have a descriptor line?
does your company have a tagline?
does your company have certain initials they'd like in their secondary logo?
what's the story behind your company name?
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* If you don't have a company name, descriptor and tagline you will want to do work with a copywriter prior to meeting with us.
FIND A WRITER
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modern
timeless
quirky
happy
neutral
sleek
strong
industrial
bold
organic
classic
elevated
Brand word examples:
Let’s define your company’s true North. Think of this exercise as your personal compass. It will give direction to the choices you make.
Brand Words
Your Muse Persona: Your Dream Client
DOes your brand turn heads, does it turn the right heads?
what does your dream client look like? where do they shop? what are their interests?
are there any clients in your past that you'd consider a dream client?
create a muse you can refer to when making future decisions for your business.
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Your Dream Client (Muse) Persona is a fictional representations of your ideal clients. This will help you understand your customers, and make it easier for you to tailor content to the specific needs and behaviors of that ideal audience.
