The Importance of Brand Imagery | Showit Blog

The Importance of Brand Imagery

August 10, 2020

Consistent brand imagery brings depth and emotion to your brand, helping you connect with your ideal clients in a much stronger way. Part strategy, part art, brand imagery helps tell your brand story and takes the conversation to a whole new level.

Brand imagery is used on websites, marketing collateral and social media. It plays an important role in creating a recognizable look and feel for your brand. It also engages your customer whether they are viewing your website, instagram profile or magazine ad. 

Here is a great example showcasing beautiful brand imagery by our client, Yearly Co. This brand was inspired by a family tradition to commemorate wedding anniversaries with 14K gold bangles. The products are used to celebrate marriages, milestones and more. 

The ideal option is to hire a professional photographer to provide consistent on-brand imagery.However, we understand that time and budget varies under certain circumstances. If you are not able to hire a photographer, try searching for stock imagery that resonates well with your brand. Here are a few of our favorites places to pull stock imagery. 

Free Stock

Paid Stock

Still need to hire a photographer to capture your brand’s story? We’d love to help! Visit us here to connect with our team. 

– The Honor Team

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