Sara Sells is a unique shopping experience located in Nashville, Birmingham, and Memphis. They offer a once a month warehouse sale, giving people the opportunity to shop quality furniture at an amazing price and take it home that day.
Sara Sells strives to make furniture shopping enjoyable, an experience, and accessible to everyone. We wanted their branding to speak to their customers and show off their unique business. After a deep dive, we got started on their new brand.
THE BRANDING PROCESS
A brand is not just a logo. It is an emotional connection with your audience. It represents the values, services, ideas, and personality of your company, and we have to get to know you so we can convey the soul of your company in an honest and compelling way. During our discovery process, we discovered these brand words for this brand:
Mood boards capture the essence of a brand. We use these to launch our creative brainstorming to really get a feel of what we want to create. Images that collectively give an overall vibe or feeling help us understand the type of emotion we want to help portray with branding. For Sara Sells we wanted to keep it clean and neutral.
Images Sourced from Pinterest.
A comprehensive color palette should support your brand message. Off the bat they knew they wanted to keep the colors around their iconic blue that so many of their current customers loved. With that, we wanted to add sophistication through neutral colors so that the blue really popped.
For typography, we knew we wanted to go with a serif. The serif we worked with is unique, and has some personality while still maintaining professionalism and trustworthiness.
For Iconography, we incorporated an illustration alluding to furniture, with an “S” subtly inside of it. This gives it its modern feel and recognizable ability. Paired together we knew we had something special.
The final concept for Sara Sells was created. We love how it turned out and after experiencing the warehouse sale ourselves in Nashville, we are big fans of their unique shopping experience! Check out sarasells.com to experience their next sale at a location near you, (or online!)
The Honor Team