All successful brands are built on twelve different archetypes. A concept originally conceived by psychologist Carl Jung, a brand archetype is a genre you assign to your brand to identify the driving force and motivation. Each archetype has a unique set of values, desires, fears, strengths and weaknesses. The earlier you can uncover your brand’s […]

When building your brand’s identity, think of this as the visual representation you wish to be perceived by your ideal clients. Your visual identity is the face of your brand and a well-developed foundation allows you to clearly communicate with your target audience.