Creating an inspiration board on Pinterest is a crucial step while building your brand. It helps you uncover your true vision and provides a strong, clear visual representation of what you want for your brand. Your inspiration board should include pins from the following important categories: Color Palette, Typography, Textures, Patterns, Architecture. Each image plays […]

We know that file formats and their usage can be super confusing. Here’s a little breakdown on file types used for printing, web and other uses in the industry.  When you receive files from your graphic designer or branding agency, they will more than likely give you a folder of all your logos and a […]

During the last six months, our local communities have been hit hard by the March tornado and Covid-19. Our team has been looking for a special way to give back to the businesses and workers that have been affected.  Last Saturday, we decided to start a #venmochallenge on Instagram. We asked our followers to donate 25 […]

Consistent brand imagery brings depth and emotion to your brand, helping you connect with your ideal clients in a much stronger way. Part strategy, part art, brand imagery helps tell your brand story and takes the conversation to a whole new level. Brand imagery is used on websites, marketing collateral and social media. It plays […]

Even the most carefully crafted logo can only tell a portion of your brand’s story. Establishing a tone of voice with proper copywriting encourages you to present yourself online with confidence and notability. It also sends a clear and concise message to your audience, allowing you to develop a stronger connection. Since your tone of […]

Reflect for a minute. Does your brand turn heads? Does it turn the right heads?  Muse and target audience are often confused as the same demographic. Although these two are similar, it’s important to understand the differences in order to reach your ideal client. Defining your brand muse provides a focal point to reach your […]

Each season inspires unique color palettes and mood boards, with summer being one of our favorites. Summer brings bright and light colors that evoke feelings of warmth and happiness.  Slower days, later nights, and vibrant energy. Summer reflects an optimistic personality with funky, fresh colors and hues. Here are few of our favorite summer-inspired brand […]

Your website is the first online impression of your brand and what you offer. A thoughtful, well-designed site sets you apart from your competition and creates instant credibility for your brand. The platform you choose ultimately depends on the level of customization, amount and type of content, as well as your overall budget. We utilize […]

All successful brands are built on twelve different archetypes. A concept originally conceived by psychologist Carl Jung, a brand archetype is a genre you assign to your brand to identify the driving force and motivation. Each archetype has a unique set of values, desires, fears, strengths and weaknesses. The earlier you can uncover your brand’s […]

When building your brand’s identity, think of this as the visual representation you wish to be perceived by your ideal clients. Your visual identity is the face of your brand and a well-developed foundation allows you to clearly communicate with your target audience.