Journal

A collective place for us to share our favorite projects, helpful tools,
resources, and inspiring stories that ignite our creativity.

Tone of Voice & Copywriting

Even the most carefully crafted logo can only tell a portion of your brand’s story. Establishing a tone of voice with proper copywriting encourages you to present yourself online with confidence and notability. It also sends a clear and concise message to your audience, allowing you to develop a stronger connection. Since your tone of […]

July 27, 2020

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Muse vs. Target Audience

Reflect for a minute. Does your brand turn heads? Does it turn the right heads?  Muse and target audience are often confused as the same demographic. Although these two are similar, it’s important to understand the differences in order to reach your ideal client. Defining your brand muse provides a focal point to reach your […]

July 13, 2020

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Summer Inspiration

Each season inspires unique color palettes and mood boards, with summer being one of our favorites. Summer brings bright and light colors that evoke feelings of warmth and happiness.  Slower days, later nights, and vibrant energy. Summer reflects an optimistic personality with funky, fresh colors and hues. Here are few of our favorite summer-inspired brand […]

June 30, 2020

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Choosing a Website Platform

Your website is the first online impression of your brand and what you offer. A thoughtful, well-designed site sets you apart from your competition and creates instant credibility for your brand. The platform you choose ultimately depends on the level of customization, amount and type of content, as well as your overall budget. We utilize […]

June 10, 2020

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Brand Archetypes

All successful brands are built on twelve different archetypes. A concept originally conceived by psychologist Carl Jung, a brand archetype is a genre you assign to your brand to identify the driving force and motivation. Each archetype has a unique set of values, desires, fears, strengths and weaknesses. The earlier you can uncover your brand’s […]

May 4, 2020

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The Making of a Brand Board

When building your brand’s identity, think of this as the visual representation you wish to be perceived by your ideal clients. Your visual identity is the face of your brand and a well-developed foundation allows you to clearly communicate with your target audience.

April 24, 2020

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What Happens After Branding?

Kudos to you for making the investment to ensure your business is built upon a solid foundation. You’re now ready to share and implement your branding across all your marketing and advertising channels. Although each brand is unique and has varying needs, we’d recommend everyone have a website and their top two social platforms at […]

March 30, 2020

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